On The Beach Soars as long-term Ryanair deal takes flight

Shares in On The Beach Group (LSE: OTB) surged by 12.5% on Tuesday after the company announced a long-term distribution agreement with budget airline giant Ryanair.

This new deal allows On the Beach customers to seamlessly book Ryanair flights within their holiday packages, benefitting from both Ryanair’s low fares and On the Beach’s perks like flexible payment plans and ATOL protection.

Read More News:
Smith & Nephew tops 2023 goals, projects continued growth

The agreement signifies a significant shift in the relationship between the two companies, previously marked by accusations of price mark-ups by On the Beach. Under the new terms, On the Beach guarantees full price transparency and will only display Ryanair’s real fares, eliminating mark-ups and ensuring customers receive accurate pricing information.

“This partnership will improve the booking experience for our customers and allow us to continue offering the best value package holidays,” said On the Beach CEO Shaun Morton. He further highlighted the agreement’s role in ending past disputes and paving the way for a collaborative future between the two travel companies.