What is a meme coin?

In recent years, a new trend has emerged in the world of cryptocurrencies – the rise of meme coins. These digital assets, inspired by internet memes and online culture, have gained significant attention and investment from individuals seeking to ride the wave of viral sensations. In this article, we delve into the world of meme coins, explore their key characteristics, compare them to traditional cryptocurrencies, and shed light on the risks associated with investing in these peculiar digital assets.

What is a meme coin?

At its core, a meme coin is a type of cryptocurrency that derives its value and popularity from the power of memes and social media. Unlike traditional cryptocurrencies such as Bitcoin or Ethereum, which are built on blockchain technology with distinct purposes and functionalities, meme coins are often created as a form of satire, community-driven experiments, or as a means of entertainment. These coins often have no inherent utility or underlying technology, relying solely on their meme status to drive demand.

Meme coins vs traditional cryptocurrencies

Traditional cryptocurrencies are typically designed to serve as mediums of exchange, units of account, or stores of value. They are backed by complex blockchain networks and often offer various features and functionalities beyond simple transactions. Meme coins, on the other hand, lack these fundamental characteristics and exist primarily as speculative assets.

Meme coins also exhibit several common characteristics that set them apart from their traditional counterparts. First and foremost, they often have catchy and humorous names that resonate with internet culture↗︎. These names can be based on popular memes, celebrities, or even trending topics. Moreover, meme coins usually have large and active communities on social media platforms, where supporters come together to promote and discuss the coin. This strong community engagement is a driving force behind the success of meme coins, as it helps generate hype and attract new investors.

Risks involved with meme coins

Due to their volatile nature and lack of intrinsic value, meme coins can experience extreme price fluctuations within short periods. Market manipulation and pump-and-dump schemes are also prevalent in this space. Additionally, the speculative nature of meme coins means that they may lack long-term viability, and investing in them carries a considerable degree of uncertainty.

Despite the risks, meme coins have captured the attention of many investors and gained significant popularity. Some of the most well-known meme coins include Dogecoin, Shiba Inu, SafeMoon, FLOKI and PEPE Coin. Dogecoin, in particular, rose to prominence after receiving endorsements from influential figures such as Elon Musk and has since become one of the most recognised meme coins in the market reaching a market cap of $75 billion back in 2021. These coins have generated substantial returns for some investors but have also left others facing significant losses.


Investing in meme coins may lead to profits, but it’s far from guaranteed. These cryptocurrencies are highly volatile and can rapidly lose value.

Like any financial investment, thorough research is crucial before buying meme coins. Be cautious if a coin lacks background information or is difficult to research. Even widely hyped currencies can turn out to be scams. Warning signs include a lack of a whitepaper or an unclear ecosystem, along with whitepapers containing typos and vague statements.

Nevertheless, due to their affordability, you can still acquire a substantial amount of meme coins with a modest investment. However, it’s important to manage your expectations as returns may not meet your desired level of profitability.