eToro Alternatives for 2024

A look at eToro alternative investing platforms for novice and experienced investors.

eToro Alternatives for 2024
eToro Alternatives

Disclaimer. 74% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money. Copy Trading does not amount to investment advice. The value of your investments may go up or down. Your capital is at risk.

In today’s ever-changing world of online trading, investors are always on the lookout for fresh opportunities to diversify their portfolios. While eToro^ has carved out a significant presence in social trading, experienced investors are eager to explore other options that might better suit their strategic goals.

Thanks to the internet’s revolutionary impact in this fast-paced digital era, financial markets have become easily accessible to everyday individuals like you and me. This accessibility has spurred intense competition among brokers, each vying to provide the most enticing investment tools and services to attract new customers. As a result, investors now wield greater influence and control over their investments. With a plethora of investing platforms available, you can customise your investments to align perfectly with your unique preferences and aspirations.

eToro Alternatives

Let’s take a look at eToro alternative investing platforms where you can buy UK and international stocks. All companies listed on this page are regulated by The Financial Conduct Authority (FCA) and are backed by The Financial Services Compensation Scheme (FSCS).

Trading 212

Established in 2004, Trading212^ is an online investment platform to trade stocks, ETFs and leveraged CFDs. The company was one of the first in the UK to introduce fractional shares and commission-free trading and it’s designed for both new and experienced investors.

Trading212 has three different account types available to invest in – Invest, CFDs and ISA. ISAs are a great way to invest, as you don’t pay tax on any profits you make on investments up to your annual allowance.


Founded in 2016, Freetrade^ is an online investment platform that offers commission-free trading services for UK and international shares. The company provides its users with three distinct account types, namely the General Investment Account, ISA, and Pension.

The General Investment Account is free for all users, whereas the ISA and Pension accounts require a monthly subscription fee that provides additional perks. These subscriptions offer users the ability to access exclusive features and benefits tailored to each account type.

It is worth noting that Freetrade’s business model follows a “freemium” approach, which means that while the company’s basic services are offered free of charge, users have the option to pay for additional features and services as per their requirements.


InvestEngine^ is an investment platform based in the UK that offers a diverse range of managed portfolios to suit individual investment needs. The platform is specifically designed to assist users in building long-term wealth through commission-free DIY investing, focusing on exchange-traded funds (ETFs) from leading brands such as iShares and Vanguard.

The company provides seven different account types, including ISA and business accounts, ensuring that investors have access to account options that align with their investment objectives and preferences.

Hargreaves Lansdown

Hargreaves Lansdown^ is a UK-based investment company that was established in 1981. It is a constituent of the FTSE 100 and is listed on the London Stock Exchange.

While Hargreaves Lansdown does not offer commission-free trading, it provides a range of account types, including ISA, Pensions, and General Investment accounts, tailored to meet the diverse needs of investors. These accounts offer investors access to a wide range of investment options, including equities, bonds, and funds, with varying degrees of risk and potential return.

Hargreaves Lansdown’s investment services are recommended for experienced, long-term investors who prioritise investment performance over low-cost trading. Although the company charges commissions when buying or selling, its reputation for delivering strong investment returns and its comprehensive investment research and analysis tools make it an attractive option for discerning investors.

Interactive Investor

Interactive Investor^ is an investment company that has been providing investment services since 1995. The platform offers a range of account types, including ISA, Pensions, and General Investment accounts, to cater to the diverse needs of investors.

While Interactive Investor does not offer commission-free trading, it provides a wealth of investment research and analysis tools to its users, enabling them to make informed investment decisions. The company is focused on serving experienced investors who prioritise investment performance over low-cost trading, providing them with access to a wide range of investment options, including shares, funds, and bonds.

AJ Bell

AJ Bell^ is a well-known investment platform that has been serving investors since 1995. The company is listed on the London Stock Exchange as a constituent of the FTSE 250 and has over 469,000 customers.

Despite not offering commission-free trading, AJ Bell is a low-cost platform that has won several awards for its services. The company offers a range of account types, including ISA, General Investment account, and Pensions, making it accessible to investors of all levels of experience and ages.

AJ Bell is a pioneer in the investment industry, having launched the first online SIPP in 2000. Today, the company manages assets worth over £56.5 billion, and its platform offers a range of investment options, including shares, funds, and investment trusts.


Bestinvest^ is a well-established investment platform that has been a fixture on the investment scene for over 30 years. It launched its service for DIY investors in 2011 and has since become a popular choice for investors looking for a comprehensive investment platform.

The platform offers a range of ISAs and a self-invested personal pension (SIPP), providing investors with flexibility in their investment options. Bestinvest offers access to over 1,000 funds, as well as shares, exchange-traded funds (ETFs), and investment trusts. This range of investment options allows investors to build a diversified portfolio that suits their individual investment goals.


Vanguard^ is one of the largest fund managers in the world, with a history of pioneering index investing since the 1970s. Vanguard launched its UK DIY platform in 2017, allowing investors to buy Vanguard funds with a range of different investment styles and asset classes, along with their LifeStrategy range of portfolio funds.

In 2023, Vanguard launched their ‘Managed Isa’, a service where they choose and manage investments for you based on your appetite for investment risk.

Vanguard offers several account types, including a general investment account, a junior Isa, a self-invested personal pension (SIPP), a stocks and shares Isa, and an income drawdown for pensioners.

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