Aberdeen is preparing to offload Finimize, the £87m investment newsletter it snapped up in 2021, with the asset manager entering exclusive talks with a single suitor.
The move marks another clear break by chief executive Jason Windsor from the legacy of Steven Bird, the man who signed off on the deal four years ago. Sources told Sky News that the talks have been live for over a month, though the identity of the preferred bidder remains under wraps. Brave Bison, the marketing group, had previously circled.
Finimize built its appeal on snappy investment tips and once boasted over a million newsletter subscribers, but never lived up to its billing inside Aberdeen. A sale would follow Windsor’s scrapping of the mocked Abrdn branding as he cuts away at old deals and resets strategy.
Once pitched as a £11bn powerhouse after the 2017 merger of Standard Life and Aberdeen Asset Management, the group now carries a £3.6bn market value, a reminder of how far expectations have fallen.